Cober at The Pill Base Camp

On 16 and 17 June we will be present at The Pill Base Camp in Milan, Via Bergognone 34 at BASE! You will be able to preview the news for the Summer 25 collection.

There will be two days dedicated to EXPO, tests, workshops, talks and experiences with a focus on outdoor. In the morning the event will be open exclusively open to industry professionals: to register, just click here; after 3pm, it will be open to all enthusiasts.

The Outdoor world in Milan, at last.

The Pill Base Camp

The Pill Base Camp is an EXPO where the most important brands of the running and outdoor worlds, carefully selected by The Pill, present and offer the possibility to test the new products for the next season. Presentations, previews, experiences, product tests, clinics and workshops but not only, also relaxing moments over a beer, where you can share your passion for running and the outdoors.

For the summer edition in Milan, the focus is on Running, Trail Running, Hiking, Climbing with ample space for footwear, backpacks, clothing and equipment.

The Pill Base Camp creates an opportunity for positive dialogue between brands, stores and enthusiasts, from which new connections can be made, or existing ones strengthened. In a market where products risk of all looking the same, this is an opportunity to present and get to know new products, test them in the field but, above all, a chance to tell and discover the ethical values of the brands and the people behind them.